Ford's Verve concept car gives the first hints of the company's small - car design vision. The concept is the first physical evidence of the design direction for an all - new small Ford vehicle , since it was announced earlier this year.

The European arm of the company's global product development group has taken the design and engineering lead and has taken the design and engineering lead and has created a new small - car portfolio for major world markets.

"Ford Verve Concept is presented as a bespoke concept car to generate reactions while our production plans are taking shape ," says John Fleming , president and CEO of Ford of Europe ."Our design team took an unrestrained approach to how our future small cars could look , and this eye -catching concept was one of the results . If we get the reaction we expect , I'm certain that the team will incorporate elements of this advanced design vision into our final production design . This will make the next generation of small cars from Ford very compelling indeed."

Finished in rich colours and distinctive materials inspired by the world of fashion and cosmetics, the Verve comcept was created by a team of designers from Ford's studios in Dunton, Endland, and Cologne , Germany.

The concept's design aims to build on Ford's kinetic design momentum of the recent iosis and iosis X concept cars, and the premium feel of production models like the new Ford Mondeo .

As product development of a new generation of Ford small cars continues , Ford of Europe is assessing the public's reaction to the continues,Ford of Europe is assessing the public's reaction to the concept, which was shown for the first time at the Frankfurt Motor Show earlier this year.

European design chief martin smith says this and other opportunities for public feedback will be important drivers of the ultimate ford small-car direction.

"The Ford Verve Concept is a dynamic first public expression of some of the thinking that will be contributing to the design DNA of our next-generation this stage ,we have had the freedom to be radically innovative,but I'm confident about the realistic possibilities for kinetic design toembrace this segment of vehicles."

参考译文:

福特Verve概念车预示了公司在小型车方面的设计理念。福特分司在年初宣称：该概念车成为福特公司全新的小型车设计趋势的第一个实体展示。

福特全球产品开发团队中的欧洲小组以领先的设计和工艺，为全球主要市场开发出一款全新的小型车。

“生产计划形成的同时，福特Verve概念车作为一款定制概念车的出现是为了评估公众的反映，”福特欧洲的总裁和CEO John Fleming说，“设计师采用完全不受限制的方式来展示我们公司为未来小型车可能的外形，而这款醒目的概念车就是成果之一。如果我们获得了期望的反应，我确信团队将会把这种先进的设计理念综合到公司最后的产品设计中。这将会使福特公司的下一代小型车非常引人注目。”

Verve概念车的设计灵感来源于时尚界和化妆界，应用鲜明的色彩和出众的材料设计，由福特公司位于英国杜顿（Dunton）和德国科隆（Cologne）的设计团队联合开发。

该款概念车的设计目标融合了福特公司最近推出的iosis和iosis X概念车的运动设计元素，也融合了诸如新款蒙迪欧等生产模型中色出色元素。

福特公司声称：该概念车的色彩-深洋红色加上清晰的外衣而设计成更加深重的红色光彩-是个性与自我的张扬。

作为福特小型汽车延续的新一代产品，福特公司欧洲团队在今年年初的法兰克福车展中首次评估了公众对于该概念车的反应。

欧洲设计负责人Martin Smith说，本次以及其他的一些公众的回馈将是福特小型汽车最终设计趋势的重要影响因素。

福特Verve概念车给公众留下运动车的第一印象，这将对下一代产品的最基本设计元素具有很强的意义。在此阶段，我们有翻天覆地创新的自由，但是我确信这种运动设计应用在本阶段汽车的现实可能性。