November 17, 2008 - Taking a page from the YouTube phenomenon, Emerson Process Management today launched its Online Video Center, delivering concise technology, application and industry information in the popular 3- to 5-minute YouTube format.“One of the greatest challenges customers face with new technologies is simply keeping up - learning what’s new, why it matters and how they can get the most from their investments,” said Bill Morrison, vice president, Marketing Communications for Emerson. “We designed the Video Center to help customers do just that, with the least time required.”
Each of the site’s technology demos is presented from a user’s perspective, first describing the problems and then specific features of the technology solution. Interviews and application videos likewise get to the point quickly as industry leaders address trends, discuss application challenges, and present views to help achieve success.
“Emerson’s commitment to innovation ensures that we design, engineer and deliver world-class automation solutions,” continued Morrison. “Providing resources like the Video Center, PlantWeb University, RSS Feeds, our Experts blog and other online tools provide customers an easy-to-use, quick way to learn how to select the right technology strategy, and get the most from their investments.”
Current high-quality videos range in categories from measurement, analytical and control systems to wireless, safety and asset reliability. Additional videos will continue to be added, with a continued emphasis on education and problem solving, including customer case studies. Viewers will also be invited to offer topic suggestions for future videos, including requests for “how-to” demos which meet specific challenges customers are facing.
“We have achieved fast video download speeds yet retained high-resolution video quality, particularly since many topics require detailed views of software screens and technology features,” states Morrison.
About Emerson Process Management
Emerson Process Management, an Emerson business, is a leader in helping businesses automate their production, processing and distribution in the chemical, oil and gas, refining, pulp and paper, power, water and wastewater treatment, mining and metals, food and beverage, pharmaceutical and other industries. The company combines superior products and technology with industry-specific engineering, consulting, project management and maintenance services. Emerson brands include PlantWeb, Fisher, Rosemount, Micro Motion, Daniel, DeltaV, Ovation, and AMS Suite.
About Emerson
Emerson, based in St. Louis, is a global leader in bringing technology and engineering together to provide innovative solutions to customers through its network power, process management, industrial automation, climate technologies, and appliance and tools businesses. Sales in 2008 were $24.8 billion.
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